Have you ever had a doorman who checks IDs before letting people into a party?

That's kind of what's happening in the world of emails right now.

Google and Yahoo are tightening up their guest lists (a.k.a. inboxes) to make sure only the legitimate emails get through.

And just like at an exclusive party, your emails need the right credentials to make it past the bouncer.

So, let's break down this email authentication party into bite-sized snacks – I mean, facts!

1. SPF (Sender Policy Framework): Your Email's Handshake

Think of SPF like a secret handshake between your email and the email service providers.

It's a way of verifying that the sender of an email is who they claim to be.

You wouldn’t let a stranger into your home without verifying who they are, right?

SPF does just that for your emails.

It checks to see if the email comes from a trusted sender, preventing impersonators from crashing the email party.

2. DKIM (DomainKeys Identified Mail): Your Email's VIP Pass

DKIM is your email’s VIP backstage pass.

It's a digital signature attached to your email, proving it hasn’t been tampered with on its journey from your outbox to the recipient’s inbox.

This signature is like a wax seal on a letter; it assures the recipient that the message is genuine and the content is exactly what you intended to send.

3. DMARC (Domain-based Message Authentication, Reporting, and Conformance): The Party Planner

DMARC is the party planner who decides what happens to your emails based on SPF and DKIM.

It’s a set of instructions for email providers on how to handle your emails.

If your email doesn’t have the right handshake (SPF) or the VIP pass (DKIM), DMARC tells the email provider what to do with it – like letting it in, sending it to spam, or blocking it altogether.

Why Does This Matter to You?

If you're sending emails, especially for business, you want to make sure your invites (a.k.a. emails) are reaching the party (your clients’ inboxes).

Without proper authentication, your emails might never see the light of an inbox, ending up in the dreaded spam folder or blocked entirely.

But fear not! For just $75, we're here to guide you through this process.

With a quick 15-minute Zoom call, we'll help you set up SPF, DKIM, and DMARC for your email domain.

It's like getting an all-access pass to the email party of the year, making sure your messages reach where they need to go.

So, let's get your emails party-ready and keep your digital communication smooth and spam-free.

Book your session today for just $75 and let's get your email authentication woes sorted!📧